Permanent Beauty By DS | White Plains, NY

10+ Years 10+ Years of Artistry

✦ Who We Are

Meet Diana Sanchez

🌸

Diana Sanchez has over 10 years of experience specializing in microblading, powder brows, eyeliner, and lips.

Every treatment is fully customized to your face shape, skin tone, and beauty goals — so you always look naturally beautiful.

Microblading · Powder Brows · Eyeliner · Lips & more
Waxing, lash lifts, extensions & glam makeup
Stretch mark camouflage specialist
Serving White Plains & all of Westchester County

Our Professional Space

✦ Services & Portfolio

Our Work & Pricing

🌸

Real before & afters. Every treatment by Diana — open any category to explore.

Powdered Brows

Soft, filled-in brows with a powdered ombré finish. The most popular PMU technique — works on all skin types and lasts 1–3 years.

Powdered Brows — soft, filled finish $350
Microblading & Shading — natural hair-stroke blend $350
Nano Strokes — machine-precision, all skin types $350
Eyebrow Wax & Tint $70
Eyebrow Tinting $40
Tattoo Removal (eyebrows, 1 session) $70
Free Consultation (25 min) — FREE

$350

PMU touch-up · $150 · Sessions 1–2.5 hrs

🌸 Book on Fresha

Microblading

Hand-drawn hair strokes that mimic natural brow hairs for a fuller, defined look. Ideal for sparse or over-plucked brows.

Microblading — hand-stroke, fuller definition $350
Stretch Mark Camouflage From $400

$350

PMU touch-up · $150 · Sessions 1–2.5 hrs

🌸 Book on Fresha

Lip Treatments

Permanent color, shape, and definition that enhances your lips naturally — lasting 1–3 years.

Full Lips — complete color & definition $350
Shaded Lip Liner — soft gradient border blend $300
Lip Liner — precise, lasting definition $200

From $200

Touch-up from $130–$200 · 2h 15m–2h 30m

🌸 Book on Fresha

Permanent Eyeliner

From subtle lash-line definition to bold, dramatic looks — semi-permanent eyeliner that lasts 1–3 years.

Upper Eye Liner — fuller lash definition $250
Thick Eyeliner — bold, dramatic finish $350
Lower Eyeliner $150
Permanent Lash Enhancement $200

From $150

Touch-up $150 · 1h 30m–2h 30m

🌸 Book on Fresha

Lash Services

Lift, curl, tint, and extend your natural lashes for a wide-eyed, luminous look.

Eyelash Lifting — curls & lifts natural lashes $75
Eyelash Tinting — darkens lashes $40
Eyelash & Eyebrow Tinting $75
Eyelash Extensions (Volume) $130

From $40

30m – 2h 15m per session

🌸 Book on Fresha

Lamination & Grooming

Smooths and sets brow hairs for a fuller, feathered look. Great paired with tinting.

Eyebrow Lamination $70

$70

⏱ 1 hour

🌸 Book on Fresha

Glam Makeup

⏱ 1h

$120

Natural Makeup

⏱ 1h

$90

Makeup

⏱ 1h

$70

Full Body Wax

⏱ 2h

$120

Full Legs Wax

⏱ 1h

$70

Full Face Wax

⏱ 30m

$50

Back Wax

⏱ 1h

$50

Half Legs Wax

⏱ 30m

$45

Arm Wax

⏱ 1h

$45

Bikini Wax

⏱ 30m

$35

Eyebrow Wax

⏱ 15m

$30

Sides Wax

⏱ 15m

$25

Under Arm Wax

⏱ 15m

$25

Lip Wax

⏱ 10m

🌸 Book on Fresha

✦ Client Love

What Our Clients Say

🌸

★★★★★

5.0 Google Rating

31 reviews · 94% recommend on Facebook

Leave a Review ↗

Real clients. Real results.

★★★★★

I found Diana by accident and I'm thrilled. I had my eyebrows powder done this month and cannot be happier. It looks amazing! I highly recommend Diana very much!

Emanuela C.

Powder Brows

★★★★★

My eyebrows looked like someone took a razor to them and this woman corrected them. She listened to what I wanted, did a sample before starting. Super pleased by her artistic abilities!

Roxy Star

Microblading

★★★★★

Diana has done my eyebrows, lower and upper eyeliner and lash lift! I had absolutely no eyebrows and I am rocking BEAUTIFUL eyebrows now! I usually fall asleep when she does her magic!

Susan E. Ruby

Brows + Liner + Lash

★★★★★

Diana did my permanent lower eyeliner and I can't help but rave about her! Extremely professional. I wake up every morning with my eyes looking beautiful now!

Nanci Marani

Permanent Eyeliner

★★★★★

My mom went 1.5 years between touch ups. Today she got shading and microblading — they look AMAZING!!! Thank you Diana ❤️

Colleen I. Phyllis

Microblading + Shading

★★★★★

Yo me hice microblading con Díana y me encantó. Ella es muy profesional y perfeccionista. ¡Se las recomiendo, ella es la mejor!

Evelin Montesdeoca

Microblading

★★★★★

I had microblading done somewhere else once before and was not happy. Diana fixed them beautifully! She is very professional, listens, and gave me as much time as I needed. Will definitely be back! ❤️❤️❤️

⭐

Google Review

Microblading Fix

★★★★★

She is the best and knows what she is doing — she is the eyebrow queen! Makes you feel relaxed and she works her magic. I love my eyebrows, they just made my face shine.

⭐

Groupon Review

Eyebrow Microblading

★★★★★

I highly recommend Diana. She tattooed my eyebrows 4 years ago and I loved it! Went back to get my upper and lower lids done and she couldn't have been more gracious! I love the results!

⭐

Groupon Review

Brows + Eyeliner

✦ Learn More

Everything You Need to Know

🌸

Book Your First Visit Free · 25 min

Zero pressure. Diana listens and recommends the perfect treatment.

Pre-Appointment Prep

No aspirin or caffeine. Clean face, full stomach. You're ready!

Your Appointment 1–2.5 hrs

Numbing cream first. Diana designs, shows you, and only starts when you love it.

Healing at Home 5–7 days

Keep dry, avoid sun & gym. Some color fading is completely normal. A scab forms and approximately 40% color fade after healing is expected.

Touch-Up Session 4 weeks later

Diana perfects the results. This is where the magic is completed.

Enjoy Your Results 1–3 years

Wake up beautiful every day. Touch-up every 12–18 months to keep them flawless.

⚠ Important Note

Color fading of approximately 40% after healing is completely normal and expected — it is why the 4-week touch-up is a required part of the process.

Cut down your morning routine.

Sleep in longer every day.

No more daily brow pencils.

Waterproof — gym, swim, shower proof.

Wake up looking naturally fresh.

Boost your confidence daily.

Fuller, more defined brows & lips.

Youthful appearance, effortlessly.

Works for alopecia & hair loss.

Fix patchy or over-plucked brows.

Great for blond or gray brows.

No more makeup allergies or irritation.

Correct previous PMU work.

Easy application for poor eyesight.

✦ Got Questions?

Frequently Asked Questions

🌸

What is permanent makeup?

A cosmetic tattoo technique that deposits pigment into the skin to mimic makeup — brows, eyeliner, lips and more. Also great for hair loss from alopecia or chemotherapy.

How long does it last?

Results last 1–3 years depending on skin type and lifestyle. Touch-ups recommended every 6–12 months to keep them looking fresh.

What should I do before the procedure?

Avoid aspirin and blood thinners 3 days prior. Skip caffeine. Eat well before your appointment.

Is the procedure painful?

Most clients feel little to nothing. Topical Lidocaine is applied before and during every procedure.

How long does the treatment take?

1–2.5 hours depending on the service. A follow-up at 4 weeks is required — normal for color to fade 40% after healing.

Who should NOT get this procedure?

Pregnant or breastfeeding women should not book. Anyone with serious medical conditions should consult their doctor first.

Do you offer a free consultation?

Yes! Free, 25 minutes, zero commitment. Book it directly on Fresha.

Wake Up Beautifully
Every Single Day

Meet Diana Sanchez

Powder Brows

Our Work & Pricing

Powdered Brows

Microblading

Lip Treatments

Permanent Eyeliner

Lash Services

Lamination & Grooming

What Our Clients Say

Everything You Need to Know

Frequently Asked Questions

Visit Our Studio

Wake Up BeautifullyEvery Single Day

Meet Diana Sanchez

Powder Brows

Our Work & Pricing

Powdered Brows

Microblading

Lip Treatments

Permanent Eyeliner

Lash Services

Lamination & Grooming

What Our Clients Say

Everything You Need to Know

Frequently Asked Questions

Visit Our Studio

Wake Up Beautifully
Every Single Day